Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format

von Malaviya, Prashant
Veröffentlicht in Journal of consumer research (2009)

Consumer-generated ads : does awareness of advertising co-creation help or hurt persuasion?

von Thompson, Debora V.
Veröffentlicht in Journal of marketing (2013)

Consumer response to user-generated advertising : the effects of disclosing consumers as ad creators

von Thompson, Debora V.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

Conflict of interest disclosure as an expertise cue : differential effects due to automatic versus deliberative processing

von Sah, Sunita
Veröffentlicht in Organizational behavior and human decision processes (2018)

When not good is not bad and even quite good : the processing of negated product features

von Grant, Susan Jung
Veröffentlicht 2000