Perception of humour banner advertising : a conceptual framework

von Makienko, Igor
Veröffentlicht in International journal of internet marketing and advertising (2014)

Effective frequency estimates in local media planning practice

von Makienko, Igor
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2012)

Using marketing mix elasticities to demonstrate consumer and producer perspectives in marketing management class

von Makienko, Igor
Veröffentlicht in The international journal of management education (2022)

Beyond the return on advertising : elasticity of the return on advertising as a diagnostic metric to maximize profit

von Mitchell, Ted
Veröffentlicht in Journal of promotion management (2014)

Factors affecting exam completion speed, exam performance, and nonexam performance

von Burnham, Thomas A.
Veröffentlicht in Journal of marketing education (2018)

When and how should retailers rationalize the size and duration of price discounts?

von Weathers, Danny
Veröffentlicht in Journal of business research (2015)