Antecedents and benefits of coporate citizenship : a comparison of US and French business

von Maignan, Isabelle S.
Veröffentlicht 1997

Corporate social responsibility in Europe and the US : insights from businesses' self-presentations

von Maignan, Isabelle
Veröffentlicht in Corporate social responsibility ; Vol. 3: Corporate social responsibility in global context (2007)

From market orientation to stakeholder orientation

Veröffentlicht in Journal of public policy & marketing (2010)

Stakeholder orientation : development and testing of a framework for socially responsible marketing

Veröffentlicht in Journal of strategic marketing (2011)