Exploring the impact of self-construal on the perceived values of the post-purchase product customization : the context of motorcycle customization in Vietnam

von Mai Dong Tran
Veröffentlicht in International Conference on Business and Finance (2019 : Ho-Chi-Minh-Stadt) Recent developments in Vietnamese business and finance (2021)

Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction

von Opoku, Robert A.
Veröffentlicht in Industrial marketing management (2023)

How does authentic leadership influence employee-organization relationship? : the mediating role of symmetrical internal communication

von Mai Dong Tran
Veröffentlicht in International Conference on Business and Finance (2019 : Ho-Chi-Minh-Stadt) Recent developments in Vietnamese business and finance (2021)

Marketing and advertising : shifting from conventional to digital marketing

von Tien Minh Dinh
Veröffentlicht in Emerging and evolving business and management issues in Vietnam (2024)

Less is more! : a pathway to consumer's transcendence

von Duong, Trang Thi-Thuy
Veröffentlicht in Journal of retailing and consumer services (2023)

Recent developments in Vietnamese business and finance

Veröffentlicht 2021