Social media marketing : prospects for marketing theory and practice on the social Web

von Mahrous, Abeer A.
Veröffentlicht in E-marketing in developed and developing countries (2013)

Implications on the use of social media for pre-purchase information searches for automobiles

von Mahrous, Abeer A.
Veröffentlicht in International journal of technology marketing (2016)

Antecedents of privacy concerns and their online actual purchase consequences : a cross-country comparison

von Mahrous, Abeer A.
Veröffentlicht in International journal of electronic marketing and retailing (2011)

Students' evaluations and perceptions of learning within business schools in Egypt

von Mahrous, Abeer A.
Veröffentlicht in Journal of marketing for higher education (2012)

Students' evaluation for market orientation : evidence from Egyptian business schools

von Mahrous, Abeer A.
Veröffentlicht in Business education & accreditation (2012)

Levels of Facebook use : evidence from Egypt

von Mahrous, Abeer A.
Veröffentlicht in International journal of management and marketing research (2012)

Users' engagement on Facebook : a cluster analysis

von Hussein, Rania S.
Veröffentlicht in International journal of business and emerging markets (2016)

Customer participation in online co-creation experience : the role of e-service quality

von Elsharnouby, Tamer H.
Veröffentlicht in Journal of research in interactive marketing (2015)

A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience

von Ragb, Hany
Veröffentlicht in Tourism management perspectives (2020)

Airline travellers' ethnocentric tendencies and their impact on travellers' behaviours : extending consumer ethnocentrism to airline services

von Ragab, Hany
Veröffentlicht in Tourism management perspectives (2023)

Do cultural norms affect social network behavior inappropriateness? : a global study

von Gupta, Manjul
Veröffentlicht in Journal of business research (2018)