"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks

von Hambrick, Marion E.
Veröffentlicht in International journal of sport management and marketing (2011)

Twitter as a communication tool for nonprofits : a study of sport-for-development organizations

von Svensson, Per G.
Veröffentlicht in Nonprofit and voluntary sector quarterly (2015)

An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants

von Hambrick, Marion E.
Veröffentlicht in International journal of sport management and marketing (2013)

Antecedents and outcomes of social innovation : a global study of sport for development and peace organizations

von Svensson, Per G.
Veröffentlicht in Sport management review (2020)

Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model

Veröffentlicht in International journal of sport management and marketing (2013)