Consumer trust and physician prescription of branded medicines : an exploratory study

von Mahmoud, Mahmoud Abdulai
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2016)

Sustainable market orientation : a competitive strategic tool in an emerging economy context

von Mahmoud, Mahmoud Abdulai
Veröffentlicht in Journal of strategic marketing (2016)

Customer behavioural intentions towards mobile money services adoption in Ghana

von Narteh, Bedman
Veröffentlicht in The service industries journal (2017)

Market orientation and customer satisfaction : the role of service quality and innovation

von Mahmoud, Mahmoud Abdulai
Veröffentlicht in International journal of business and emerging markets (2019)

Preventing customer churn in the mobile telecommunication industry : is mobile money usage the missing link?

von Yeboah-Asiamah, Eric
Veröffentlicht in Journal of African business (2018)

Internet-based relationship marketing : a Sub-Saharan African perspective

von Mahmoud, Mahmoud Abdulai
Veröffentlicht in Journal of relationship marketing (2017)

Social media technologies and export marketing

von Avornyo, Frederick
Veröffentlicht in Digital transformation in business and society (2020)

Market orientation, learning orientation and business performance : the mediating role of innovation

von Mahmoud, Mahmoud Abdulai
Veröffentlicht in The international journal of bank marketing (2016)