Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands

von Mady, Tarek T.
Veröffentlicht in Journal of international consumer marketing (2011)

Sentiment toward marketing : should we care about consumer alienation and readiness to use technology?

von Mady, Tarek T.
Veröffentlicht in Journal of consumer behaviour (2011)

Global or glocalized consumers? : an analysis of consumers living in the globalizing city of Dubai

von Cherrier, Hélène
Veröffentlicht in Journal of euromarketing (2010)

Effect of globalization on multicultural consumer behavior

von Manrai, Lalita A.
Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)

Procurement performance and manufacturer-supplier relationships : a multivariate analysis in Kuwaiti manufacturing companies

von Mady, M. Tawfik
Veröffentlicht in The journal of business & industrial marketing (2014)