Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective

von Roy, Subhadip
Veröffentlicht in Journal of marketing theory and practice (2018)

The effect of brand names and logos' figurativeness on memory : an experimental approach

von Lencastre, Paulo de
Veröffentlicht in Journal of business research (2023)

Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions

von Azar, Salim L.
Veröffentlicht in The journal of brand management (2016)

Brand mergers : examining consumers' responses to name and logo design

Veröffentlicht in The journal of product & brand management (2012)

Brand logo design : examining consumer response to naturalness

Veröffentlicht in The journal of product & brand management (2015)

Rebranding mergers : how attitudes influence consumer choices?

Veröffentlicht in The journal of brand management (2012)

Effective Communication in Transition Care During Shift Change

von Fernandes, Filipe
Veröffentlicht in EPIA (21. : 2022 : Lissabon) Progress in artificial intelligence (2022)

A Thermodynamic Assessment of the Cyber Security Risk in Healthcare Facilities

von Fernandes, Filipe
Veröffentlicht in World Conference on Information Systems and Technologies (8. : 2020 : Budva) Trends and innovations in information systems and technologies ; Volume 3 (2020)

Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love

von Machado, Joana César
Veröffentlicht in Journal of business research (2019)

A Many-Valued Empirical Machine for Thyroid Dysfunction Assessment

von Santos, Sofia
Veröffentlicht in INTETAIN (10. : 2018 : Guimarães) Intelligent technologies for interactive entertainment (2019)