An experimental study of the impact of judgment-based marketing models

von MacIntyre, Shelby H.
Veröffentlicht in Management science (1982)

Evaluating the statistical significance of models developed by stepwise regression

von MacIntyre, Shelby H.
Veröffentlicht in Journal of marketing research (1983)

Obstacles to corporate innovation

von MacIntyre, Shelby H.
Veröffentlicht in Business horizons (1982)

Building consumer relationships electronically

von MacIntyre, Shelby H.
Veröffentlicht in Customer relationship management in electronic markets (2003)

Including the effects of prior and recent contact effort in a customer scoring model for database marketing

von Rhee, Subom
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

Managing the risk of new product development

von MacIntyre, Shelby H.
Veröffentlicht in Business horizons (1982)

Exploring cramming : student behaviors, beliefs, and learning retention in the principles of marketing course

von MacIntyre, Shelby H.
Veröffentlicht in Journal of marketing education (2008)

Social utility and fashion behavior

von MacIntyre, Shelby H.
Veröffentlicht in Marketing letters (1992)

Motivation of user-generated content : social connectedness moderates the effects of monetary rewards

von Sun, Yacheng
Veröffentlicht in Marketing science (-2017)

How online reviews create social network value : the role of feedback versus individual motivation

von MacIntyre, Shelby H.
Veröffentlicht in Journal of strategic marketing (-2016)

Die nächste Marketingstufe läßt sich vorhersehen

von Tyebjee, Tyzoon T.
Veröffentlicht in Harvard-Manager (1984)

Optimizing and evaluating retail assortments for infrequently purchased products

Veröffentlicht in Journal of retailing (2010)

Optimizing retail assortments when customers "satisfice"

Veröffentlicht in Delivering value in turbulent times (2012)