Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions

von Pounders, Kathrynn
Veröffentlicht in Journal of advertising research (2016)

Understanding how goal-striving, goal orientation, and shame influence self-perceptions after exposure to models in advertising

von Pounders, Kathrynn
Veröffentlicht in Psychology & marketing (2017)

Mommy blogs and online communities : emotions and cognitions of working mothers

von Scheinbaum, Angeline Close
Veröffentlicht in The dark side of social media (2018)

The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive

von Turner, Monique Mitchell
Veröffentlicht in Journal of nonprofit & public sector marketing (2018)