Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus

von Ma, Peng
Veröffentlicht in Journal of retailing and consumer services (2021)

zheng dang gai lun

von ma peng e
Veröffentlicht 20028

Carbon nanotubes for polymer reinforcement

von Ma, Peng-Cheng
Veröffentlicht 2011

Enhancing corporate social responsibility : contract design under information asymmetry

von Ma, Peng
Veröffentlicht in Omega (2017)

Supply chain channel strategies with quality and marketing effort-dependent demand

von Ma, Peng
Veröffentlicht in International journal of production economics (2013)

Quality efforts in medical supply chains considering patient benefits

von Ma, Peng
Veröffentlicht in European journal of operational research (2019)

Trade-in for remanufactured products : pricing with double reference effects

von Ma, Peng
Veröffentlicht in International journal of production economics (2020)

Contract design for two-stage supply chain coordination : integrating manufacturer-quality and retailer-marketing efforts

von Ma, Peng
Veröffentlicht in International journal of production economics (2013)

Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

von Ma, Peng
Veröffentlicht in International journal of production research (1-152017)

TORQUE RIPPLE REDUCTION IN THREE-STAGE BRUSHLESS SYNCHRONOUS MOTOR BASED ON A-[beta]-? FILTER

von Ma, Peng
Veröffentlicht in 2014 17th International Conference on Electrical Machines and Systems (ICEMS 2014) ; 1 (2014)

shi yong zhong yi xin li xue

von dong jian hua
Veröffentlicht 19877

Apart together : = Zusammen getrennt

Veröffentlicht 2010