Toward a reconciliation of market power and information theories of advertising effects on price elasticity

von Mitra, Anusree
Veröffentlicht in Journal of consumer research (1995)

Electronic shopping for wine : how search costs affect consumer price sensitivity, satisfaction with merchandise, and retention

von Lynch, John G.
Veröffentlicht 1999

The measurement and encouragement of telephone service quality

von Berg, Sanford V.
Veröffentlicht in Telecommunications policy (1992)

Pardon the interruption : goal proximity, perceived spare time, and impatience

von Jhang, Ji Hoon
Veröffentlicht in Journal of consumer research (2015)

The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands

von Saini, Yvonne K.
Veröffentlicht in International journal of research in marketing (2016)

Reconsidering Baron and Kenny : myths and truths about mediation analysis

von Zhao, Xinshu
Veröffentlicht in Journal of consumer research (2010)

As time goes by : do cold feet follow warm intentions for really new versus incrementally new products?

von Alexander, David L.
Veröffentlicht in Journal of marketing research (2008)

As time goes by : warm intentions and cold feet really new versus incrementally new products?

von Alexander, David L.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2007)

Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations

von Lynch, John G.
Veröffentlicht in Journal of consumer research (1988)

Squeezed : coping with constraint through efficiency and prioritization

von Fernbach, Philip M.
Veröffentlicht in Journal of consumer research (2015)

Financial literacy, financial education, and downstream financial behaviors

von Fernandes, Daniel
Veröffentlicht in Management science (2014)

How am I doing? : perceived financial well-being, its potential antecedents, and its relation to overall well-being

von Netemeyer, Richard G.
Veröffentlicht in Journal of consumer research (2018)

A generalizable scale of propensity to plan : the long and the short of planning for time and for money

Veröffentlicht in Journal of consumer research (2010)

Reflections on the replication corner : in praise of conceptual replications

von Lynch, John G.
Veröffentlicht in International journal of research in marketing (2015)

Expense neglect in forecasting personal finances

von Berman, Jonathan Z.
Veröffentlicht in Journal of marketing research (2016)

Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression

Veröffentlicht in Journal of marketing research (2013)

Special issue: Question-based innovations in strategy research methods

Veröffentlicht 2016

Question-based innovations in strategy research methods

von Arora, Ashish
Veröffentlicht in Strategic management journal (2016)

Knowledge creation in consumer research : multiple routes, multiple criteria

Veröffentlicht in Journal of consumer psychology (2012)

Median splits, type II errors, and fals-positive consumer psychology : don't fight the power

von McClelland, Gary H.
Veröffentlicht in Journal of consumer psychology (2015)