The role of mood in consumer behavior : conceptual issues

von Luomala, Harri T.
Veröffentlicht 1993

Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research

von Zarantonello, Lia
Veröffentlicht in Qualitative market research (2011)

Capturing qualitatively different healthfulness images of food products

von Puska, Petteri
Veröffentlicht in Marketing intelligence & planning (2016)

Mood-regulation and shopping

von Luomala, Harri T.
Veröffentlicht 1996

Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments

von Sihvonen, Jenniina
Veröffentlicht in The international review of retail, distribution and consumer research (2017)

Exploring consumers' product-specific colour meanings

von Kauppinen-Räisänen, Hannele
Veröffentlicht in Qualitative market research (2010)

Exploring emotional-eating patterns in different cultures : toward a conceptual framework model

von Luomala, Harri T.
Veröffentlicht in Journal of international consumer marketing (2009)

Dieting, priming, food meanings and (un)healthy choices : when shoppers fall for pleasure

von Luomala, Harri T.
Veröffentlicht in Journal of retailing and consumer services (2018)

Fluidity of places in everyday food consumption : introducing snackscapes

von Syrjälä, Henna
Veröffentlicht in International journal of consumer studies (2017)

Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts

Veröffentlicht in Journal of consumer behaviour (2012)

When an intercultural business negotiation fails : comparing the emotions and behavioural tendencies of individualistic and collectivistic negotiatiors

Veröffentlicht in Group decision and negotiation (2015)

Male-male status signaling through favoring organic foods : is the signaler perceived and treated as a friend or a foe?

von Puska, Petteri
Veröffentlicht in Psychology & marketing (2016)

Consumers' experience of food products : effects of value activation and price cues

Veröffentlicht in Journal of customer behaviour (2008)

Gamified package : consumer insights into multidimensional brand engagement

von Syrjälä, Henna
Veröffentlicht in Journal of business research (2020)

Perceived health and taste ambivalence in food consumption

Veröffentlicht in The journal of consumer marketing (2015)