Consumer attitudes toward social network advertising

von Luna-Nevarez, Cuauhtemoc
Veröffentlicht in Journal of current issues and research in advertising (2015)

What products can benefit from African American advertising appeals? : the moderating role of product involvement

von Torres, Ivonne M.
Veröffentlicht in Journal of current issues and research in advertising (2012)

"Showrooming" in consumer electronics retailing : an empirical study

von Rejón-Guardia, Francisco
Veröffentlicht in Journal of internet commerce (-2017)

Utilizing mobile devices to enrich the learning style of students

von McGovern, Enda F.
Veröffentlicht in Journal of education for business (2017)

Consumer response to interruption features and need for cognitive closure

von Niculescu, Mihai
Veröffentlicht in Journal of consumer behaviour (2014)

Transforming health care : empowering therapeutic communities through technology-enhanced narratives

Veröffentlicht in Journal of consumer research (2014)