The remarkable consumer experience of brands as drivers to a deep consumer-brand relationship

von Loureiro, Sandra M. C.
Veröffentlicht in Psychology of branding (2013)

Satisfying and delighting the rural tourists

von Loureiro, Sandra M. C.
Veröffentlicht in Journal of travel and tourism marketing (2010)

Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth

von Loureiro, Sandra M. C.
Veröffentlicht in Journal of retailing and consumer services (2018)

Using social networks sites in the purchasing decision process

Veröffentlicht in International journal of e-business research (2014)