El desarrollo del comercio electrónico : el efecto de la ambientación en entornos virtuales

von Gómez Borja, Miguel Ángel
Veröffentlicht in Información comercial española (2006)

Customer motives and benefits for participating in online co-creation activities

von Efthymios, Constantinides
Veröffentlicht in International journal of internet marketing and advertising (2015)

Web experience effects in a virtual shopping interaction environment

von Lorenzo-Romero, Carlota
Veröffentlicht in Consumer information systems and relationship management (2013)

Segmenting the social networking sites users : an empirical study

von Lorenzo-Romero, Carlota
Veröffentlicht in International journal of internet marketing and advertising (2012)

Web aesthetics effects on user decisions : impact of exposure length on website quality perceptions and buying intentions

von Lorenzo-Romero, Carlota
Veröffentlicht in Journal of internet commerce (2013)

Open innovation as a business entrepreneurship strategy : the consumer as value creator in digital ecosystems

von Gomez-Borja, Miguel Angel
Veröffentlicht in Analyzing the relationship between innovation, value creation, and entrepreneurship (2020)

Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers

von Lorenzo-Romero, Carlota
Veröffentlicht in Journal of business case studies (2010)

Social media as marketing strategy : an explorative study on adoption and use by retailers

von Lorenzo-Romero, Carlota
Veröffentlicht in Social media in strategic management (2013)

Application of social media tools by retailers

von Alarcón-del-Amo, María-del-Carmen
Veröffentlicht in Organizations and social networking (2013)

Consumer adoption of social networking sites : implications for theory and practice

von Lorenzo-Romero, Carlota
Veröffentlicht in Journal of research in interactive marketing (2011)

The influence of user-generated content on tourists' choices : = Utjecaj sadržaja koji stvaraju korisnici na odabire turista

von Del Chiappa, Giacomo
Veröffentlicht in Market (2015)

Adoption of social networking sites by Italian

von Alarcón-del-Amo, María-del-Carmen
Veröffentlicht in Information systems and e-business management (2014)

Internet and user-generated content versus high street travel agencies : a latent gold segmentation in the context of Italy

von Del Chiappa, Giacomo
Veröffentlicht in Journal of hospitality marketing & management (-2016)

An overview about fashion retailing sector : UK versus Spain

Veröffentlicht in International business and economics research journal (2012)

Cultural influence on the adoption of social networking sites

von Alarcón-del-Amo, María-del-Carmen
Veröffentlicht in International journal of market research (2016)

Do you have social profile? : users and non-users of social networking sites in the Web 2.0

von Lorenzo-Romero, Carlota
Veröffentlicht in Review of business information systems (2011)

Building a tourist typology based on motivations for visiting a cultural city

Veröffentlicht in Advances in tourism destination marketing (2010)

Application of Social Web tools to the internationalization of retail companies

Veröffentlicht in Journal of business case studies (2010)

Web 2.0 tools in retailing : benefits of their use and reasons for not using them

Veröffentlicht in International business and economics research journal (2012)