Globalisation and wine branding

von Lockshin, Larry
Veröffentlicht in Economies et sociétés ; 36,9/10. AG, Série "Systèmes agroalimentaires" ; 25 (2002)

Using product and retail choice attributes for cross-national segmentation

von Lockshin, Larry
Veröffentlicht in European journal of marketing (2011)

Reverse country-of-origin effects of product perceptions on destination image

von Lee, Richard
Veröffentlicht in Journal of travel research (2012)

Realizing the value of extensive replication : a theoretically robust portrayal of double jeopardy

von Habel, Cullen
Veröffentlicht in Journal of business research (2013)

Best-worst scaling method : application to hospitality and tourism research

von Cohen, Eli
Veröffentlicht in Management science in hospitality and tourism (2017)

Halo effects of tourists’ destination image on domestic product perceptions

von Lee, Richard
Veröffentlicht in Australasian marketing journal (2011)

Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan

von Khan, Huda
Veröffentlicht in The journal of product & brand management (2015)

What you see may not be what you get : asking consumers what matters may not reflect what they choose

von Mueller, Simone
Veröffentlicht in Marketing letters (2010)

The effects of packaging localisation of Western brands in non-Western emerging markets

von Khan, Huda
Veröffentlicht in The journal of product & brand management (2017)

Do ethnic cues improve advertising effectiveness for ethnic consumers?

von Khan, Huda
Veröffentlicht in Australasian marketing journal (2015)

A better understanding of the structure of a wine market using the attribute of variety

von Cohen, Justin
Veröffentlicht in International journal of business and globalisation (2012)

A memory-theory perspective of country-image formation

von Lee, Richard
Veröffentlicht in Journal of international marketing (2016)

Building the destination brand : an empirical comparison of two approaches

von Trembath, Richard
Veröffentlicht in Journal of travel and tourism marketing (2011)

The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference

von Jarvis, Wade
Veröffentlicht in International journal of market research (2007)

Store image perception of retail outlets for wine in China

von Cosri, Armando Maria
Veröffentlicht in The wine value chain in China (2017)

What characterises luxury products? : a study across three product categories

von Sjostrom, Therese
Veröffentlicht in International journal of wine business research (2016)

Consumer response to price changes in higher-priced brands

von Huang, Ava
Veröffentlicht in Journal of retailing and consumer services (2017)

When is it necessary to localise product packaging?

von Khan, Huda
Veröffentlicht in The journal of consumer marketing (2017)

Parents and children in supermarkets : incidence and influence

von Page, Bill
Veröffentlicht in Journal of retailing and consumer services (2018)

A demonstration of structural choice modelling in a market research context

von Bowe, Jasha
Veröffentlicht in International journal of market research (2016)