China branding : cases from Zhejiang

Veröffentlicht 2019

Ethical marketing: China, Taiwan, Japan and South Korea

von Yuan, Ruizhi
Veröffentlicht in Ethical and social marketing in Asia (2015)

A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei

von Koblarp Chandrasapth
Veröffentlicht in Journal of business research (2022)

Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity

von Yuan, Ruizhi
Veröffentlicht in Journal of business research (2022)

Examining social media engagement through health-related message framing in different cultures

von Agnihotri, Arpita
Veröffentlicht in Journal of business research (2022)

Social media-related tensions on business-to-business markets : evidence from China

von Luo, Jun
Veröffentlicht in Industrial marketing management (2021)

Growing on steroids : rapidly scaling the user base of digital ventures through digital innovaton

von Huang, Jimmy
Veröffentlicht in Management information systems (2017)

"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship

von Yuan, Ruizhi
Veröffentlicht in Technological forecasting & social change (2022)

Redefining "masstige" luxury consumption in the post-COVID era

von Wang, Zi
Veröffentlicht in Journal of business research (2022)

Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions

von Chen, Ruolan
Veröffentlicht in Journal of business research (2023)

Authenticity perceptions in the Chinese marketplace

Veröffentlicht in Journal of business research (2015)

Toward social enterprise sustainability : the role of digital hybridity

von He, Tong
Veröffentlicht in Technological forecasting & social change (2022)

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

von Yuan, Ruizhi
Veröffentlicht in Journal of business research (2016)

Value marketing through corporate reputation : an empirical investigation of Thai hospitals

Veröffentlicht in Journal of marketing management (2011)

Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews

von Chong, Alain Yee Loong
Veröffentlicht in International journal of production research (1-152017)

Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers

von Wang, Zi
Veröffentlicht in Journal of business research (2023)

A critical review of the literature on authenticity : evolution and future research agenda

von Yuan, Ruizhi
Veröffentlicht in International journal of services, economics and management (2014)

An empirical analysis of consumer motivation towards reverse exchange

von Yuan, Ruizhi
Veröffentlicht in Supply chain management (2016)

Predicting RFID adoption in healthcare supply chain from the perspective of users

Veröffentlicht in International journal of production economics (2015)

B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange

von Tóth, Zsófia
Veröffentlicht in Industrial marketing management (2022)