Context, culture and green consumption : a new framework

von Nair, Sumesh R.
Veröffentlicht in Journal of international consumer marketing (-2016)

Enterprise diversity in the business of wine : what is a business case study?

von Benson-Rea, Maureen
Veröffentlicht in International journal of wine business research (2010)

The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?

von Brodie, Roderick J.
Veröffentlicht in Marketing strategy ; Vol. 3: Marketing-mix strategies - product strategy and promotion strategy (2009)

Practice perspective of the marketing organisation

von Brodie, Roderick J.
Veröffentlicht in The SAGE handbook of marketing theory (2010)

Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision

von Wu, Allan Ya-Huan
Veröffentlicht in The journal of business & industrial marketing (2016)

A short note on corporate venturing for technology acquisition

Veröffentlicht in Innovation: organization & management (2011)