Models and managers : the concept of a decision calculus

von Little, John D. C.
Veröffentlicht in Behavioral and management science in marketing (1978)

A model of adaptive control of promotional spending

von Little, John D. C.
Veröffentlicht in Operations research (1966)

Aggregate advertising models : the state of the art

von Little, John D. C.
Veröffentlicht in Operations research (1979)

Decision support for marketing management

von Little, John D. C.
Veröffentlicht 1978

A model of adaptive control of promotional spending

von Little, John D. C.
Veröffentlicht in Applications of management sciences in marketing (1970)

The synchronization of traffic signals by mixed-integer linear programming

von Little, John D. C.
Veröffentlicht in Operations research (1966)

Adaptive control systems in marketing

von Little, John D. C.
Veröffentlicht in How much to spend for advertising (1969)

Branch and bound methods for combinatorial problems

von Little, John D. C.
Veröffentlicht in Operations research and the design of management information systems (1967)

Brandaid : a marketing - mix model

von Little, John D. C.
Veröffentlicht in Operations research (1975)

Entscheidungsunterstützung für Marketingmanager

von Little, John D. C.
Veröffentlicht in Journal of business economics (1979)

Mathematical techniques : mathematical programming

von Little, John D. C.
Veröffentlicht in Operations research for public systems (1967)

Optimal Service policy for the M/G/1 queue with multiple classes of arrivals

von Little, John D. C.

Models and managers : the concept of a decision calculus

von Little, John D. C.
Veröffentlicht in Management science (1970)

Operations research in marketing : whatʹs up?

von Little, John D. C.
Veröffentlicht in Operations research and the design of management information systems (1967)

The ADVISOR project : a study of industrial marketing budgets

von Lilien, Gary L.
Veröffentlicht in Sloan management review (1976)

Synchronizing traffic signals for maximal bandwidth

von Morgan, John T.
Veröffentlicht in Operations research (1964)

A media planning calculus

von Little, John D. C.
Veröffentlicht in Applications of management sciences in marketing (1970)

Optimal signal timing for arterial signal systems

von Little, John D. C.

A theory for pricing nonfeatured products in supermarkets

von Little, John D. C.
Veröffentlicht in The journal of business (1980)

Optimal signal timing for arterial signal systems : [Authors: John D. C. Little, Mark D. Kelson.] Prep. for Dep. of Transportation, Federal Highway Administration, Off. of Resear...

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