The influence of status differentiation on vertical brand extension : intercultural and intracultural comparisons

von Fang, Xiang
Veröffentlicht in Nankai business review international (2017)

Translating brand names effectively : brand attitude reversal and perceived brand name translation relevance in an emerging market

von Chao, Paul
Veröffentlicht in Journal of international consumer marketing (-2017)

Chinese glocalization - a study of intergenerational residence in urban China

von Lin, Shengdong
Veröffentlicht in The journal of consumer marketing (2010)

Low Overlapping Plant Point Cloud Registration and Splicing Method Based on FPFH

von Lin, Shengdong
Veröffentlicht in IGTA (17. : 2022 : Online) Image and graphics technologies and applications (2022)

Hierarchical trait predictors of healthy diet : a comparison between US and Chinese young consumers

von Sun, Tao
Veröffentlicht in International journal of consumer studies (2014)