Credit card knowledge, social motivation, and credit card misuse among college students : examining the information-motivation-behavioral skills model

von Limbu, Yam B.
Veröffentlicht in The international journal of bank marketing (2017)

Content and compliance of pharmaceutical social media marketing

von Huhman, Bruce A.
Veröffentlicht in Marketing intelligence & planning (2016)

The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues

von Limbu, Yam B.
Veröffentlicht in International journal of electronic marketing and retailing (2018)

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

von Huhmann, Bruce A.
Veröffentlicht in International journal of advertising (2016)

Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs

von Torres, Ivonne M.
Veröffentlicht in Journal of current issues and research in advertising (2010)

Perceived ethics of online retailers and consumer behavioral intentions : the mediating roles of trust and attitude

von Limbu, Yam B.
Veröffentlicht in Journal of research in interactive marketing (2012)

Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards

von Limbu, Yam B.
Veröffentlicht in Journal of financial services marketing (2012)

Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final

von Jensen, Ricard W.
Veröffentlicht in International journal of sports marketing & sponsorship (2015)

Consumers' perceptions of online ethics and its effects on satisfaction and loyalty

von Limbu, Yam B.
Veröffentlicht in Journal of research in interactive marketing (2011)

How does the stadium atmosphere at a college football game affect behavioral intentions across gender lines? The mediating role of spectators satisfaction

von Jensen, Richard W.
Veröffentlicht in International journal of management and marketing research (2016)

Special issue: new paradigms of theory and practice in emerging markets : knowledge and innovation for sustainable growth

Veröffentlicht 2018

Dimensions of materialism and credit card usage : an application and extension of the theory of planned behavior in Bangladesh

von Ahamed, A. F. M. Jalal
Veröffentlicht in Journal of financial services marketing (2018)

Marketing in healthcare-related industries

von Hinson, Robert
Veröffentlicht 2020

An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement

von Limbu, Yam B.
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2012)

Attitudes toward star ratings : generational differences among Indian consumers

von Chung, Christina
Veröffentlicht in Journal of global marketing (2018)

Does information and communication technology improve job satisfaction? : the moderating role of sales technology orientation

von Limbu, Yam B.
Veröffentlicht in Industrial marketing management (2014)

Empathy, nonverbal immediacy, and salesperson performance : the mediating role of adaptive selling behavior

von Limbu, Yam B.
Veröffentlicht in The journal of business & industrial marketing (2016)