The optimal advertising-allocation rules for sequentially released products : the case of the motion picture industry

von Lim, Jooseop
Veröffentlicht in Journal of advertising research (2018)

Effect of analysts' earnings pressure on marketing spending and stock market performance

von Currim, Imran S.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Commitment to marketing spending through recessions : better or worse stock market returns?

von Currim, Imran S.
Veröffentlicht in European journal of marketing (2016)

You get what you pay for : the effect of top executives' compensation on advertising and R&D spending decisions and stock market return

von Currim, Imran S.
Veröffentlicht in Journal of marketing (2012)

Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?

Veröffentlicht in International journal of research in marketing (2008)

Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

von Oh, Hannah
Veröffentlicht in European journal of marketing (2016)