Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning

von Lim, Elison Ai Ching
Veröffentlicht in Journal of business research (2008)

When good cheer goes unrequited : how emotional receptivity affects evaluation of expressed emotion

von Lee, Yih Hwai
Veröffentlicht in Journal of marketing research (2010)

What's funny and what's not : the moderating role of cultural orientation in ad humor

von Lee, Yih Hwai
Veröffentlicht in Journal of advertising (2008)

Exploring the dark side of pet ownership : status- and control-based pet consumption

von Beverland, Michael B.
Veröffentlicht in Journal of business research (2008)

Understanding how changes within service experiences impact prospective vs. retrospective time judgments

von Lim, Elison Ai Ching
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

Frontline employees' nonverbal cues in service encounters : a double-edged sword

von Lim, Elison Ai Ching
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Impact of culture on the pursuit of beauty : evidence from five countries

von Madan, Shilpa
Veröffentlicht in Journal of international marketing (2018)

Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data

von Ahuvia, Aaron
Veröffentlicht in Journal of business research (2008)