Special issue: Fashion, marketing, and communication in sport management

Veröffentlicht 2019

Payback calls : a starting point for measuring basketball referee bias and impact on team performance

von Rodenberg, Ryan M.
Veröffentlicht in European Sport management quarterly (2009)

Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear

von Lim, Choong Hoon
Veröffentlicht in Journal of business research (2016)

Social media and sports marketing : examining the motivations and constraints of Twitter users

von Witkemper, Chad
Veröffentlicht in Sport marketing quarterly (2012)

Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions

von Kwak, Dae Hee
Veröffentlicht in The journal of product & brand management (2015)

Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement

von Lim, Choong Hoon
Veröffentlicht in Journal of global scholars of marketing science (2013)

The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice

von Kim, Hyunwoo
Veröffentlicht in Sport marketing quarterly (2020)

Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users

von Zimmerman, Matthew H.
Veröffentlicht in International journal of sport management and marketing (2011)

Examining the relationship for sport motives, relationship quality, and sport consumption intention

von Paek, Bomin
Veröffentlicht in Sport management review (2021)

The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment

von McDaniel, Stephen R.
Veröffentlicht in Journal of business research (2007)

Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball

von Walsh, Patrick
Veröffentlicht in Sport marketing quarterly (2015)

How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy

Veröffentlicht in Journal of sport management (2010)

The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation

von Lee, Minkyo
Veröffentlicht in Sport marketing quarterly (2018)

The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior

von Lee, Minkyo
Veröffentlicht in Sport marketing quarterly (2015)

Types of brand transgressions and consumers' moral reasoning strategies on an endorser

von Hur, Youngjin
Veröffentlicht in Sport marketing quarterly (2018)

The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games

von Lee, Min Kyo
Veröffentlicht in International journal of sport management and marketing (2014)