The joint effects of compensation frames and price levels on service recovery of online pricing error

von Lii, Yuan-shuh
Veröffentlicht in Managing service quality (2012)

Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm

von Lii, Yuan-shuh
Veröffentlicht in Journal of business ethics (2012)

Balancing the scales : recovering from service failures depends on the psychological distance of consumers

von Lii, Yuan-shuh
Veröffentlicht in The service industries journal (2012)

The impact of consumer and environmental CSR on consumer behavioural intention

von Ho, Ching Wei
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2017)

Is corporate reputation a double-edged sword? : relative effects of perceived justice in airline service recovery

von Ding, May-Ching
Veröffentlicht in International journal of economics and business research (2015)

Doing good does good? : sustainable marketing of CSR and consumer evaluations

von Lii, Yuan-shuh
Veröffentlicht in Corporate social responsibility and environmental management (2013)

What men and women really want : differences in gender-based evaluations of service recovery efforts

von Ding, May-Ching
Veröffentlicht in Journal of Asia Pacific business (-2016)

Managing innovation through co-production in interfirm partnering

von Wu, Li wei
Veröffentlicht in Journal of business research (2015)

A study of reference-price formation in value judgment

Veröffentlicht in International journal of commerce and management (2009)