The process of negotiating brand meaning : a symbolic interactionist perspective

von Ligas, Mark
Veröffentlicht in Brands and brand management ; Vol. 1: The evolution of brands (2009)

The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price

von Ligas, Mark
Veröffentlicht in Journal of retailing and consumer services (2012)

Consequences of value in retail markets

von Chaudhuri, Arjun
Veröffentlicht in Journal of retailing (2009)

Can hedonic store environments help retailers overcome low store accessibility?

von Ashley, Christy
Veröffentlicht in Journal of marketing theory and practice (2010)

Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation

von Chaudhuri, Arjun
Veröffentlicht in Journal of marketing theory and practice (2010)