Applying the marketing concept in higher education : a stakeholder approach

von Liao, Mei-na
Veröffentlicht in The Routledge companion to nonprofit marketing (2008)

Operationalizing the marketing concept in the nonprofit sector

von Sargeant, Adrian
Veröffentlicht in Nonprofit marketing ; Vol. 1: The evolution of nonprofit marketing (2008)

Corporate brand identification and corporate brand management : how top business schools do it

von Balmer, John M. T.
Veröffentlicht in Journal of general management (2010)