MarketMaker TM : an innovative network-oriented services marketing strategy for emerging economies

von Liang, Chyi-Lyi
Veröffentlicht in Innovations in services marketing and management (2014)

Entrepreneurial couples in new venture creation : reflections on expectations, reality and family relationships

von Liang, Chyi-lyi
Veröffentlicht in International journal of management & enterprise development (2009)

Entrepreneurial characteristics, optimism, pessimism, and realism : correlation of collision?

von Liang, Chyi-lyi Kathleen
Veröffentlicht in Journal of business & entrepreneurship (2010)

Examining four dimensions of entrepreneurs' perceptions on spouses' reactions to new venture creation : realistic optimism, pessimism, other entrepreneurial characteristics, and...

von Liang, Chyi-lyi Kathleen
Veröffentlicht in Journal of business & entrepreneurship (2010)

Exploring the myths of optimism and realism in entrepreneurship related to expectations and outcomes

von Liang, Chyi-lyi Kathleen
Veröffentlicht in Journal of business & entrepreneurship (2008)

Entrepreneurial learning and business assessment : what new decisions would be made after learning?

von Liang, Chyi-lyi Kathleen
Veröffentlicht in Journal of business & entrepreneurship (201213)

"The love of my life" or "the life I love" : investigating impacts on new venture creation on marriage

von Liang, Chyi-lyi
Veröffentlicht in Journal of business & entrepreneurship (2013)