The effect of quantitative electronic word of mouth on consumer perceived product quality

von Shen, Yingtao
Veröffentlicht in International journal of management and marketing research (2012)

International retailer performance : disentangling the interplay between rule of law and culture

von Li, Shenyu
Veröffentlicht in Journal of retailing (2023)

The profit impact of the transaction-specific assets : a process model of adaptive marketing resources

von Li, Shenyu
Veröffentlicht in Journal of strategic marketing (2014)

Bidding behaviors in charity auctions

Veröffentlicht in Marketing letters (2015)