Digital marketing : a framework, review and research agenda

von Kannan, P. K.
Veröffentlicht in International journal of research in marketing (2017)

Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment

von Li, Hongshuang
Veröffentlicht in Journal of marketing research (2014)

Going Digital to Conform and to Perform: Learning Mechanisms Underpinning the Budgetary Decision on Digital Advertising

von Kim, Seoyoung
Veröffentlicht in Decision Sciences Institute (51. : 2020 : Online) Decisions in the age of connectivity ; Volume 2 of 2 (2021)

Attribution strategies and return on keyword investment in paid service advertising

von Li, Hongshuang
Veröffentlicht in Marketing science (-2016)

Nodule detection with eye movements

von Wedel, Michel
Veröffentlicht in Journal of behavioral decision making (-2016)