Agency perceptions and practices on global IMC

von Gould, Stephen J.
Veröffentlicht in Ronkainen, Ilkka A. Best practices in international marketing (2002)

Sound symbolism effects across languages : implications for global brand names

Veröffentlicht in International journal of research in marketing (2012)

Examining children's preferences for phonetically manipulated brand names across two English accent groups

von Baxter, Stacey
Veröffentlicht in International journal of research in marketing (2014)