The COVID-19 pandemic and its impact on grocery retailing : a Singapore case study

von Leng, Ho Keat
Veröffentlicht in The future of service post-COVID-19 pandemic ; Volume 2: Transformation of services marketing (2021)

The marketing of the F1 SingTel Singapore Grand Prix

von Leng, Ho Keat
Veröffentlicht in Strategies in sports marketing (2014)

Cinderella revisited : a historical perspective to graduate work in retailing

von Leng, Ho Keat
Veröffentlicht in Universitatea Danubius (Galaţi) Acta Universitatis Danubius / Oeconomica (2013)

Sponsor recall in sports events of short duration : empirical evidence from swimming competitions

von Leng, Ho Keat
Veröffentlicht in International journal of sports marketing & sponsorship (2017)

Emerging trends and innovation in sports marketing and management in Asia

Veröffentlicht 2015

Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan

von Chiu, Weisheng
Veröffentlicht in Asia Pacific journal of marketing and logistics (2016)

Demographic differences in recall and recognition rates of in-game advertisements

von Toh, Chee Yong
Veröffentlicht in Journal of direct, data and digital marketing practice (2014)

Development of a scale to measure gamer experiences in sport video games

von Leng, Ho Keat
Veröffentlicht in International journal of sport management and marketing (2018)

Emerging trends and innovation in sports marketing and management in Asia : [premier reference source]

Veröffentlicht 2015

An examination of users and non-users of self-checkout counters

von Leng, Ho Keat
Veröffentlicht in The international review of retail, distribution and consumer research (2017)