<<The>> immediate and delayed effects of advertising : the role of information incongruency

von Lee, Yih Hwai
Veröffentlicht 1997

The joint effects of advertising and product trial : a source-monitoring perspective

von Kum, Doreen
Veröffentlicht in Marketing letters (2011)

The joint effects of choice assortment and regulatory focus on choice behavior

von Som, Anirban
Veröffentlicht in International journal of research in marketing (2012)

When uncertainty brings pleasure : the role of prospect imageability and mental imagery

von Lee, Yih Hwai
Veröffentlicht in Journal of consumer research (2009)

When good cheer goes unrequited : how emotional receptivity affects evaluation of expressed emotion

von Lee, Yih Hwai
Veröffentlicht in Journal of marketing research (2010)

What's funny and what's not : the moderating role of cultural orientation in ad humor

von Lee, Yih Hwai
Veröffentlicht in Journal of advertising (2008)

The effect of new product preannouncements on the evaluation of other brand products

von Thorbjørnsen, Helge
Veröffentlicht in The journal of product innovation management (2016)

Incentives for learning : how free offers help or hinder motivation

von Lee, Yih Hwai
Veröffentlicht in International journal of research in marketing (2022)

Testing to prevent bad translation : brand name conversions in Chinese-English contexts

von Kum, Doreen
Veröffentlicht in Journal of business research (2011)

Suppressing feelings : a double-edged sword to consumer judgment and choice

von Qiu, Cheng
Veröffentlicht in Journal of consumer psychology (2009)

Understanding how changes within service experiences impact prospective vs. retrospective time judgments

von Lim, Elison Ai Ching
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

The ad creativity cube: conceptualization and initial validation

von Ang, Swee Hoon
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Brand personality inference : the moderating role of product meaning

Veröffentlicht in Journal of marketing management (2012)

Frontline employees' nonverbal cues in service encounters : a double-edged sword

von Lim, Elison Ai Ching
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Necessary but not sufficient : beyond novelty in advertising creativity

Veröffentlicht in Journal of marketing communications (2014)

zhuang you tang wen cun jia bian

von li ji wei
Veröffentlicht 251936