How do materialists choose prominent brands in emerging markets?

von Siahtiri, Vida
Veröffentlicht in Journal of retailing and consumer services (2019)

"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear

von Lee, Wai Jin
Veröffentlicht in Journal of fashion marketing and management (2013)

Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear

von Lee, Wai Jin
Veröffentlicht in Journal of international consumer marketing (2012)

Can Islam and status consumption live together in the house of fashion clothing?

von O’Cass, Aron
Veröffentlicht in Journal of fashion marketing and management (2013)

When and why does competitive psychological climate affect employee engagement and burnout?

von Lee, Wai Jin
Veröffentlicht in Journal of vocational behavior (2022)

Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation

von Lee, Wai Jin
Veröffentlicht in European journal of marketing (2017)

Why doesn't our branding pay off : optimising the effects of branding through innovation

von Lee, Wai Jin
Veröffentlicht in European journal of marketing (2016)

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model

von Sok, Phyra
Veröffentlicht in Journal of service theory and practice (2017)

Conceptualising consumer regiocentrism : examining consumers' willingness to buy products from their own region

von Lee, Wai Jin
Veröffentlicht in Journal of retailing and consumer services (2016)

yi xiao jie qian chou

von lie wei jin
Veröffentlicht 19882

Chongzhen Kaisha zhi : [2 juan]

von Li, Wei jin shi 1604
Veröffentlicht 761987