Comparative insights into the governance problems of agency theory : the influence of institutional environment on the basic human tenets

von Lee, Hannah S.
Veröffentlicht in Academy of Marketing Science AMS review (2012)

Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage

von Griffith, David A.
Veröffentlicht in Journal of international marketing (2016)

Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy

von Lee, Hannah S.
Veröffentlicht in Interdisciplinary approaches to product design, innovation, & branding in international marketing (2012)

The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations

von Lee, Hannah S.
Veröffentlicht in Journal of international marketing (2019)

Protecting intellectual property rights in China

Veröffentlicht 1997

Understanding the relationship between the use of social media and the prevalence of anxiety at the country level : a multi-country examination

von Griffith, David A.
Veröffentlicht in International business review (2023)

Big data facilitation, utilization, and monetization : exploring the 3Vs in a new product development process

von Johnson, Jeff S.
Veröffentlicht in The journal of product innovation management (2017)

The influence of the structure of interdependence on the response to inequity in buyer-supplier relationships

von Griffith, David A.
Veröffentlicht in Journal of marketing research (2017)

Marketing process adaptation: antecedent afactors and new product performance implications in export markets

Veröffentlicht in International marketing review (2014)