The exposure effect of unclicked banner advertisements

von Yoon, Hee-Sook
Veröffentlicht in Cross-cultural buyer behavior (2007)

The effect of non-stereotypical gender role advertising on consumer evaluation

von Chu, Kyounghee
Veröffentlicht in International journal of advertising (2016)

The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification

von Chu, Kyounghee
Veröffentlicht in Journal of business research (2019)

Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion

von Choi, Jieun
Veröffentlicht in Journal of advertising research (2017)

Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs

von Lee, Doo-Hee
Veröffentlicht in Psychology & marketing (2008)

Empirical classification of web site structure: a cross-national comparison

von Suh, Koo-Won
Veröffentlicht in Cross-cultural buyer behavior (2007)

Cross-cultural buyer behavior

Veröffentlicht 2007

Are banner advertisements in online games effective?

Veröffentlicht in Journal of advertising (2013)

Do online brand communities help build and maintain relationships with consumers? : a network theory approach

Veröffentlicht in The journal of brand management (2011)

na xie nian wo men yi qi feng jin yong gu long gang ju

von li du jie
Veröffentlicht 201212