The effect of structural alignment on choice-process satisfaction and preference formation : the moderating role of self-construal

von Lee, Byung-Kwan
Veröffentlicht in Journal of business research (2016)

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective

von Lee, Byung-kwan
Veröffentlicht in Psychology & marketing (2011)

Distilling Robust and Non-Robust Features in Adversarial Examples by Information Bottleneck

von Kim, Junho
Veröffentlicht in NeurIPS (35. : 2021 : Online) 35th Conference on Neural Information Processing Systems (NeurIPS 2021) ; Volume 21 of 36 (2022)

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

von Lee, Jin Kyun
Veröffentlicht in Journal of business research (2013)

A brand foci model to explain achievement needs : a contradictory explanation

von Sierra, Jeremy J.
Veröffentlicht in Asia Pacific journal of marketing and logistics (2017)

Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation

von Sierra, Jeremy J.
Veröffentlicht in Asia Pacific journal of marketing and logistics (2015)