Affective and instrumental commitment : a special reference to self-service technologies in domestic and foreign banks

von Hoang Thi Bich Chi
Veröffentlicht in Journal of economic development (2016)

Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands

von Le, Angelina Nhat Hanh
Veröffentlicht in International journal of hospitality management (2021)

A meta-analytic review of influence strategies in marketing channel relationships

von Johnston, Wesley James
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Attitudinal ambivalence towards green products : an empirical study in an emerging market

von Le, Angelina Nhat Hanh
Veröffentlicht in International journal of economics and business research (2019)

The glocalisation of channels of distribution : a case study

Veröffentlicht in Management decision (2012)

Brand extension : using parent brand personality as leverage

Veröffentlicht in Asia Pacific journal of marketing and logistics (2012)

Behavioral implications of international social media advertising : an investigation of intervening and contingency factors

von Johnston, Wesley J.
Veröffentlicht in Journal of international marketing (2018)

Customer engagement in the context of retail mobile apps : a contingency model integrating spatial presence experience and its drivers

von Ho Xuan Huong
Veröffentlicht in Journal of retailing and consumer services (2022)

Corporate rebranding and brand preference : brand name attitude and product expertise as moderators

Veröffentlicht in Asia Pacific journal of marketing and logistics (2014)

Emerging and evolving business and management issues in Vietnam : research and practice

Veröffentlicht 2024

Social media advertising value : the case of transitional economies in Southeast Asia

Veröffentlicht in International journal of advertising (2014)

Proximity marketing and Bluetooth beacon technology : a dynamic mechanism leading to relationship program receptiveness

von Lin, Marta Yuan-Chen
Veröffentlicht in Journal of business research (2022)