Marketing and society : the challenge

Veröffentlicht 1969

A model for predictive measurements of advertising effectiveness

von Lavidge, Robert J.
Veröffentlicht in Barban, Arnold M. Readings in advertising and promotion strategy (1968)

A model for predictive measurements of advertising effectiveness

von Lavidge, Robert J.
Veröffentlicht in Journal of marketing (1961)

A model for predictive measurements of advertising effectiveness

von Lavidge, Robert J.
Veröffentlicht in Measuring advertising effectiveness. Selected readings (1969)