Developing pedagogical competence : issues and implications for marketing education

von Madhavaram, Sreedhar
Veröffentlicht in Journal of marketing education (2010)

Brand advocacy and sales effort by retail salespeople : antecedents and influence of identification with manufacturers' brands

von Badrinarayanan, Vishag
Veröffentlicht in The journal of personal selling & sales management (2011)

The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates

von Badrinarayanan, Vishag
Veröffentlicht in Journal of marketing theory and practice (2013)

Group-based assessment as a dynamic approach to marketing education

von Bicen, Pelin
Veröffentlicht in Journal of marketing education (2009)

In the consumers' eye : a mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions

von Anderson, Kelley Cours
Veröffentlicht in Journal of retailing and consumer services (2022)

Purchasing decisions in non-traditional households: the case of lesbian couples

von Wilkes, Robert E.
Veröffentlicht in Journal of consumer behaviour (2007)

Learning by tweeting : using Twitter as a pedagogical tool

von Rinaldo, Shannon B.
Veröffentlicht in Journal of marketing education (2011)

Toward understanding new sales employees' participation in marketing-related technology : motivation, voluntariness, and past performance

von Levin, Michael A.
Veröffentlicht in The journal of personal selling & sales management (2012)

A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit

von Arnett, Dennis B.
Veröffentlicht in Journal of marketing management (2010)

Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club

von Humphrey, William F.
Veröffentlicht in Exploring the rise of fandom in contemporary consumer culture (2018)

Brand choice via incidental social media exposure

von Humphrey, William F.
Veröffentlicht in Journal of research in interactive marketing (2017)