Motivations behind becoming a blogger and their business implications : the case of fashion

von Larraufie, Anne-Flore Maman
Veröffentlicht in Capturing, analyzing, and managing word-of-mouth in the digital marketplace (2016)

Consumer attitudes toward counterfeit products : three-country analysis

von Ozcan, Timucin
Veröffentlicht in Journal of euromarketing (2012)

How to ensure an ideal omnichannel client experience with key performance indicators : focus on personal luxury goods

von Larraufie, Anne-Flore Maman
Veröffentlicht in Competitive drivers for improving future business performance (2021)