An improved research methodology for studying consumer information processing behaviour

von Lantos, Geoffrey P.
Veröffentlicht in Market Research Society Journal of the Market Research Society (1982)

The boundaries of strategic corporate social responsibility

von Lantos, Geoffrey P.
Veröffentlicht in Marketing strategy ; Vol. 6: Evolving and emerging issues in marketing strategy (2009)

Attitude toward the advertising music : an overlooked potential pitfall in commercials

von Craton, Lincoln G.
Veröffentlicht in The journal of consumer marketing (2011)

Results may vary : overcoming variability in consumer response to advertising music

von Craton, Lincoln G.
Veröffentlicht in Psychology & marketing (2017)