Research at the intersection of marketing and CSR

von Langan, Ryan
Veröffentlicht in Handbook of research on marketing and corporate social responsibility (2016)

Towards the formation of consensus in the domain of co-branding : current findings and future priorities

von Besharat, Ali
Veröffentlicht in The journal of brand management (2014)

Time versus money : the role of perceived effort in consumers' evaluation of corporate giving

von Langan, Ryan
Veröffentlicht in Journal of business research (2019)

Handbook of research on marketing and corporate social responsibility

Veröffentlicht 2016

Handbook of research on marketing and corporate social responsibility

Veröffentlicht 2014

Handbook of research on marketing and corporate social responsibility

Veröffentlicht 2016

The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues

von Langan, Ryan
Veröffentlicht in International journal of research in marketing (2017)

Fashionably late : strategies for competing against a pioneer advantage

von Besharat, Ali
Veröffentlicht in Journal of business research (2016)