Special issue: Strategic sales and strategic marketing

Veröffentlicht 2009

Strategic sales and strategic marketing

Veröffentlicht 2011

Searching for strategy in sales

von Lane, Nikala
Veröffentlicht in Journal of strategic marketing (2009)

Searching for strategy in sales

von Lane, Nikala
Veröffentlicht in Strategic sales and strategic marketing (2011)

Strategic sales and strategic marketing

Veröffentlicht 2011

Guest editorial: Strategic sales and strategic marketing

von Lane, Nikala
Veröffentlicht in Journal of strategic marketing (2009)

Corporate social responsibility : impacts on strategic marketing and customer value

von Piercy, Nigel
Veröffentlicht in The marketing review (2009)

The strategic sales organization - is sales the new marketing?

von Piercy, Nigel
Veröffentlicht in Marketing review St. Gallen (2008)

Social and ethical concerns in strategic account management : emerging opportunities and new threats

von Piercy, Nigel
Veröffentlicht in Woodburn, Diana Handbook of strategic account management (2014)

Strategizing the sales organization

von Lane, Nikala
Veröffentlicht in Journal of strategic marketing (2009)

Strategizing the sales organization

von Lane, Nikala
Veröffentlicht in Strategic sales and strategic marketing (2011)

Strategic customer management : strategizing the sales organization

von Piercy, Nigel
Veröffentlicht 2009

The evolution of the strategic sales organization

von Piercy, Nigel
Veröffentlicht in The Oxford handbook of strategic sales and sales management (2011)

Strategic customer management : strategizing the sales organization

von Piercy, Nigel
Veröffentlicht 2009

Transformation of the traditional salesforce: imperatives for intelligence, interface and integration

von Piercy, Nigel F.
Veröffentlicht in A reader in marketing communications (2005)

Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations

von Le Meunier-FitzHugh, Kenneth
Veröffentlicht in Journal of strategic marketing (2009)

Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations

von Le Meunier-FitzHugh, Kenneth
Veröffentlicht in Strategic sales and strategic marketing (2011)

Sales manager behavior-based control and salesperson performance : the effects of manager control competencies and organizational citizenship behavior

von Piercy, Nigel
Veröffentlicht in Journal of marketing theory and practice (2012)

Thinking strategically about pricing decisions

von Piercy, Nigel
Veröffentlicht in Journal of business strategy (2010)

Marketing out of the recession : recovery is coming, but things will never be the same again

von Piercy, Nigel
Veröffentlicht in The marketing review (2010)