The diffusion of a new service : combining service consideration and brand choice

von Landsman, Vardit
Veröffentlicht in Quantitative marketing and economics (2010)

Multihoming in two-sided markets : an empirical inquiry in the video game console industry

von Landsman, Vardit
Veröffentlicht in Journal of marketing (2011)

Cross-decision social effects in product adoption and defection decisions

von Landsman, Vardit
Veröffentlicht in International journal of research in marketing (2020)

Do customers learn from experience? : evidence from retail banking

von Ater, Itai
Veröffentlicht in Management science (2013)

The successful launch and diffusion of new therapies

von Landsman, Vardit
Veröffentlicht in Innovation and marketing in the pharmaceutical industry (2014)

The connected patient

von Camacho, Nuno
Veröffentlicht in The connected customer (2010)

The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space

von Stremersch, Stefan
Veröffentlicht in Marketing science (2013)