Sustainable new product commercialisation : from Blue Oceans to Green Oceans

von Lamore, Paul R.
Veröffentlicht in International journal of social entrepreneurship and innovation (2011)

Antedecents of proactive and responsive market orientation

von Lamore, Paul R.
Veröffentlicht in International journal of sustainable strategic management (2013)

Proactive/responsive market orientation and marketing : research and development integration

von Lamore, Paul R.
Veröffentlicht in The journal of product innovation management (2013)