Consumerism: a theoretical framework for analysis

von Scott, Jerome E.
Veröffentlicht in American Marketing Association Combined proceedings (Spring Conference + Fall Conference) (1973)

Identifying successful industrial salesmen by personality and personal characteristics

von Lamont, Lawrence M.
Veröffentlicht in Journal of marketing research (1977)

Purchase behavior and brand choice determinants for national and private brand major appliances

von Rothe, James T.
Veröffentlicht in Journal of retailing (1973)

The role of personal values in marketing and consumer behavior

von Vinson, Donald E.
Veröffentlicht in Journal of marketing (1977)