Customer centricity : the construct and the operational antecedents

von Lamberti, Lucio
Veröffentlicht in Journal of strategic marketing (2013)

Marketing strategy and marketing performance measurement system : exploring the relationship

von Lamberti, Lucio
Veröffentlicht in European management journal (2010)

Marketing power and CMO power : could market orientation break the link? : an exploratory case study

von Lamberti, Lucio
Veröffentlicht in Journal of strategic marketing (2009)

The relationship between CSR and corporate strategy in medium-sized companies : evidence from Italy

von Lamberti, Lucio
Veröffentlicht in Business ethics (2012)

Entering the dragon's nest : exploring Chinese upper-class consumers' perception of luxury

von Chen, Shan
Veröffentlicht in Qualitative market research (2015)

CSR practices and corporate strategy: evidence from a longitudinal case study

von Lamberti, Lucio
Veröffentlicht in Journal of business ethics (2009)

Exploring the adoption process of personal technologies : a cognitive-affective approach

von Bettiga, Debora
Veröffentlicht in The journal of high technology management research (2017)

Multichannel marketing : the operational construct and firms' motivation to adopt

von Chen, Shan
Veröffentlicht in Journal of strategic marketing (2016)

The supply chain management-marketing interface in product development an exploratory study

von Pero, Margherita
Veröffentlicht in Business process management journal (2013)

Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda

von Lamberti, Lucio
Veröffentlicht in EuroMed journal of business (2009)

Gaining legitimacy in converging industries : evidence from the emerging market of functional food

von Lamberti, Lucio
Veröffentlicht in European management journal (2011)

Do mind and body agree? Unconscious versus conscious arousal in product attitude formation

von Bettiga, Debora
Veröffentlicht in Journal of business research (2017)

Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation

von Mandolfo, Marco
Veröffentlicht in DAPI (8. : 2020 : Online) Distributed, ambient, and pervasive interactions (2020)

Mega-events as drivers of community participation in developing countries : the case of Shanghai World Expo

Veröffentlicht in Tourism management (2011)